INSOMNIA’S ULTIMATE COOKIE LOVER CONTEST
social, digital, packaging & product.
Intro: National Cookie Night was approaching, and we knew we needed to stand out amongst the sea of “Free Cookie” giveaways.
Insight: The best way to celebrate cookies is to return to our roots and connect with our community of Insomniacs.
Solution: As the expert in sweet treats, we renamed “National Cookie Day” to “National Cookie Night,” positioning it as the afterparty of National Cookie Day with a week-long celebration of deals that lead up to “The Ultimate Cookie Lover Contest.” The winner of the contest got the chance to create their own cookie that would be sold in-store & a cash prize 💰
The search is on…
We traveled to our socials, asking cookie lovers to tell us why they are The Ultimate Cookie Lover via video on Instagram or Tiktok.
And the winner is…
After hundreds of admissions,
we selected one iconic Insomniac who had been repping the brand for years.
You’ve met the Ultimate Cookie Lover.
Meet the ultimate cookie.
We then kept the competition going…
We then launched the Ultimate Cookie with Abby the following year on “National Cookie Night” & worked with her to announce the 2023 Ultimate Cookie Lover competition.
