BIG GAY ICE CREAM
youtube, twitch & hulu preroll.
Background: Big Gay Ice Cream is a classic NYC ice cream shop, but their fans aren’t aware that they now sell pints.
Insight: Big Gay Ice Cream has a high engagement rate on their socials and a majority of their customers are “foodies,” ages 25-38. Educate their fanbase on their unique flavors, while reminding them that they can order pints on Amazon Prime.
Solution: Position ice cream is the unexpected solution to all of life’s stresses, though six-second ads on Youtube, Hulu and other streaming platforms.
