INSOMNIA COOKIES
product naming, social, print, packaging, In-store, video, merch, OOH, influencer marketing, experiential & evergreen copy.
As the first & only copywriter at Insomnia, I named cookies & collections, created 360 campaigns with partners like Noah Scnhapp & Sour Patch Kids, crafted copy for social, video, in-app, new HQ signage, uniforms, merch, and more.
Sour Patch Kids Collab
Limited Edition Lineups
Twitch Streaming Ads
Video
Back to Campus “PJ Party” Promo Vids
Uniforms
Out of Home
In-arena advertising for Philadelphia Flyers.
Global HQ signage.
Web
Product names, descriptions & digital heroes.
Tiktok
Lifestyle Photography
