everybody’s doing it
RISE Dispensary— video, social, digital, out-of-home & in-store.
background: 4.20 is the unofficial holiday for cannabis & more people are partaking, but how they consume varies.
insight: 50% of adults in the U.S. have tried cannabis, with about 70% in favor of legalization, and those numbers are growing.
idea: As cannabis has become more acceptable, people from all walks of life have made it a part of their routines. This 4.20, everybody who is doing it & we’re celebrating it.
video
social & email
lifestyle photography
press. press. press.
Client: Green Thumb Industries + RISE
CD: Justin Soest
Director: Kevin Conway
ACD: Taylor Strautman
AD: Irina Goldman
CW: Tim Pryshlak & Heather Gaskell
Production: Flightless Bird