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everybody's doing it — RISE dispensary

everybody’s doing it

RISE Dispensary— video, social, digital, out-of-home & in-store.

 
 

background: 4.20 is the unofficial holiday for cannabis & more people are partaking, but how they consume varies.
insight: 
​50% of adults in the U.S. have tried cannabis, with about 70% in favor of legalization, and those numbers are growing.​
idea:​ As cannabis has become more acceptable, people from all walks of life have made it a part of their routines. This 4.20, everybody who is doing it & we’re celebrating it.​

 

video

 
 

social & email

 

lifestyle photography

 

press. press. press.

 

Client: Green Thumb Industries + RISE
CD: Justin Soest
Director: Kevin Conway
ACD: Taylor Strautman
AD: Irina Goldman
CW: Tim Pryshlak & Heather Gaskell
Production: Flightless Bird